Sales & Marketing

• Developing and executing marketing strategies to drive business growth, 
• Top line / Bottom line growth
• oversee marketing activities across various channels
• Manage the marketing team, and 

Main Responsibilities / Job Summary

(Primary deliverables of role and its scope)

KPIs (Measurable parameters of the role) &

Dimensions (What is the span of the role)

Primary Responsibility

1. Prepare, develop & Lead to execution of all marketing plans. 
2. Focusing on growing audiences and the uptake for products and services. 
3. Reviewing and reporting on all areas of the marketing strategies and its implementation.
4. Developing the corporate brand identity.
5. Uncover insights and create innovative marketing and branding strategies.
6. Identify new or expanded revenue opportunities and strategizing the implementation of plans.
7. Conception, development and implementation of marketing plans and strategies, product concepts and promotional programmes to drive interest and sales
8. Ensuring that all current marketing and copyright regulations comply with accepted professional standards, policies, procedures, and legislation.
9. Efficiently managing annual marketing budgets.
10. Routinely sharing strategies, progress, results, learnings, and relevant industry trends, with the broader team.   

• Lead generation and affiliate marketing practices, techniques, and outcome expectations
• Experience in leading your teams’ day-to-day duties and responsibilities, as well as project managing larger ad hoc projects
• The ability to develop strong relationships with cross departmental team members to enable collaboration, advice sharing, and directional leadership as required.
• Excellent understanding of regulations, professional standards, policies, procedures, and legislation.

Secondary Responsibility

1. Conducting strategic marketing analysis
2. Promoting and embedding strong and inspirational leadership to the entire team by demonstrating the company’s values and championing the leadership behaviour framework.

Knowledge (Technical / Functional)

• Negotiation Skill 
• SAP(HANA)
• Process and product knowledge
• MS Excel (Advance), 

Behavioral skills

• Excellent Communication skill (Verbal and Non-Verbal)
• Negotiation Skill
• High integrity and ethics
• Team Player