Digital Marketing Specialist

Job Title: Digital Marketing Specialist.

Location: Gurgaon

Job Type: Full-time
 

Job Summary:

We are looking for a highly skilled Digital Marketing Specialist to develop, implement, and optimize digital marketing strategies. The ideal candidate will have expertise in SEO, SEM, social media, email marketing, and content creation to drive brand awareness and lead generation.

Key Responsibilities:

Develop and execute digital marketing campaigns across various channels, including social media, email, PPC, and content marketing.

Optimize website and content for SEO to improve organic search rankings.

Manage social media accounts, create engaging content, and grow online presence.

Plan and execute paid advertising campaigns on Google Ads, Facebook Ads, and other platforms.

Monitor, analyze, and report on the performance of digital marketing efforts using analytics tools.

Conduct market research and competitor analysis to refine marketing strategies.

Collaborate with designers and content creators to produce high-quality marketing materials.

Stay updated on industry trends and emerging digital marketing technologies.

Requirements:

Bachelor's degree in Marketing, Communications, or a related field.

[Specify Experience] years of experience in digital marketing.

Strong knowledge of SEO, SEM, PPC, and social media marketing.

Proficiency in Google Analytics, Google Ads, Facebook Ads Manager, and other marketing tools.

Experience with email marketing platforms (Mailchimp, HubSpot, etc.).

Excellent content creation and copywriting skills.

Strong analytical and problem-solving skills.

Ability to work independently and manage multiple projects.